Some call it as the new SEO, the way forward for many companies looking to thrive in the social media ecosystem. But what exactly is SMO? Social Media Optimization or SMO as it is popularly known, is the perfect alliance between search engine optimization and social media. It is used for increasing the brand or product awareness by using social media channels and communities. This includes the use of social media sites, video sites as well as RSS feed, bookmarking sites and blogging sites for driving traffic to the website and improving the site’s organic search results. The methodization of the social media activity is done with the aim for getting unique visitors to the website content.

Publishing content on social networks and designing it in such a way as to encourage sharing and engagement are some of the key motives of SMO. A Facebook sharing button on your website or a RSS feed on the blog are great examples of SMO. In this article, we list the key reasons why SMO is necessary.

Why is Social Media Optimization Important?

1.Ensures a Strong Presence on the Web

With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall.

2. Increases the Reach

Social media optimization provides the opportunity to reach out to niche audience. The medium allows you to position the brand to the customers on their own terms. With accessibility through mobile, video and audio, your customers get the chance to reach out to you anywhere, everywhere.

3.Drive More Traffic

Social Media Optimization is a great source for traffic generation. The social media channels allow you to reach customers worldwide. Moreover, this can happen without extra investments.

4.Potential Lead Generation

Although social media is particularly useful for branding and creating a buzz, it is increasingly used for lead generation. Tapping into the social media channels can transform the lead generation campaigns significantly.

5.Stay Connected With Potential Customers

You can stay in touch with your potential customer base through social media and understand their tastes and preferences in a better way which can provide you with healthy inputs for creating customized campaigns.

6.Improves Search Engine Ranking

In sync with the search engine optimization and the search engine marketing efforts can also help in improving the ranking on the search engines. Since search engines have started acquiring data from social media channels such as Google+ and showing them on the search results, SMO has gained prominence among marketers. To make the most of social media optimization, businesses need to keep their content relevant as well as shareable. The more the content is shared the better would be its rankings in search engines. This will lead to a strong social media presence and also drive traffic to the website.

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1. Facebook continues to be the best social network to set up a business camp. Facebook business page gives an increased exposure for the potential customers about your business.

2. If you can’t find new customers on Facebook, maybe you should rethink your line of business.

3. The actual cost of starting a Facebook business page exactly is $0.

4. With Facebook ads, you can be certain that you can reach your targeted audience for your business.

5. The results we get from the Facebook Insights provided are usually sufficient and they’re easy to understand — even for non-technical people.

6. Facebook business page can do wonders for helping you build brand loyalty.

7. Smart Facebook page owners use their pages to drive traffic to their websites using Facebook link posts.

8. Facebook page will greatly increase your web traffic if you use the right posting strategies.

9. When someone searches your business name in google – your Facebook page shows up on 1st page of the search results.

10. The great thing about a Facebook page is Facebook does the heavy lifting for you! — optimizing your business page for both desktop and mobile devices.

11. An interesting feature on Facebook pages is – it lets businesses spy on competitors by keep a track on the competitors business pages you want to watch so that you can keep up.

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Web Design + Digital Media Promotion


We are the marketing experts who paves you a new way for ideas and innovations in the field of marketing to grow your business.

Websites have many functions and can be used in various fashions; it can be a personal website, a commercial website, a government website or a non-profit organization website.

We design website that aptly fulfill your needs. Apart from designing the website we also provide

1. Search Engine Optimization (SEO) which takes the major part to help your website to be found in search engines.

2. Social Media Optimization (SMO) which refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.

The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends.

3. Social Media Marketing (SMM) is the use of social media platforms and websites to promote a product or service gaining website traffic or attention through social media sites.

The price for designing a website starts from Rs.4500. For details write us to

Lets design a website that defines your brand.

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